Our Story
It starts with desire.
A desire to cut through all the hype, trends, and focus on what works.
A desire to ensure that we address what's missing in our bodies and society.
A desire to be hydrated with the knowledge of it being backed by evidence of real hydration.
With over 20 years in the health & wellness industry, we've seen our fair share of hype based on little or no evidence. New products based on a random study, or recommended by a newly-minted celebrity.
Within the industry, it is not uncommon to find companies making claims of benefit without evidence to support those claims. This can be challenging for physicians and researchers to sort through. The reason why it can be challenging for research experts, is nicely summarized by Alberto Brandolini’s “Bullshit Asymmetry Principle” (Journal of Nature Article 2016):
Within the context of research, it’s easy to make a claim… but it’s time consuming to look closely at the quality of the evidence behind the claim, and determine if there is meaningful clinical benefit.
If physicians and researchers face challenges sorting through which claims are meaningful, how can we expect consumers to sort through the misinformation with so many competing interests (i.e. work and financial stress, raising children, trying to keep up with personal health goals, etc)
Two factors that contribute to the challenge in sorting through meaningful claims:
- The data has shown that Industry funded studies have inherent bias
- Not all evidence is the same
In the medical community, there is knowledge of a study that diluted apple juice is just as effective at hydration as the leading electrolyte solution. It's a natural alternative, and we wondered why people haven't used it before.
Then we realized that most powdered apple juice doesn't taste great. In fact, it tastes less than great. So we went on a mission to crack the code, elevating the taste of the apple without sacrificing the benefits.
But we wanted to go one step further. With common public deficiencies in magnesium and Vitamin D due to lifestyle and environmental factors, we wanted to help address these common issues in a convenient, tasty, and on-the-go format.
And as parents, we also want to make sure that our product is safe for everyone, whether you want to hydrate from your daily workout, a night out, or a travel-friendly format in case you get sick away from home.
Welcome to Juice Doctor, where effective hydration is possible, supported by high-quality evidence.